Real Estate Scripts for New Agents: Calls, Voicemails and Texts

How to use a script

Read it aloud three times, then put it away. The goal is to know the flow, not to recite words. People can hear when you are reading.

Every script below follows the same pattern: say who you are, say why you are calling, ask one easy question, and listen.

Buyer lead call

"Hi, is this Jordan? This is Sam with The Bauer Group. You asked about the house on Oak Street. Did I catch you at an okay time?"

If yes: "Great. Are you looking to see it this week, or still early in the search?" Then listen. Ask what area, what price range, and what matters most in a home. Offer the next step: a showing, a short call or a list of similar homes.

Seller lead call

"Hi, this is Sam with The Bauer Group. You asked what your home might be worth. Do you have two minutes?"

Then: "Are you thinking of selling soon, or just curious about the market?" Ask about timing and goals. Offer to walk the home and share recent nearby sales. Do not promise a price on the phone.

Voicemail

"Hi Jordan, this is Sam with The Bauer Group. I saw you asked about the house on Oak Street. I will text you a link with a few details. You can reach me at 555-0100. Talk soon."

Keep it under 20 seconds. Say your number slowly. Send the text right after you hang up.

First text

"Hi Jordan, this is Sam, a local agent. I tried to call about the Oak Street house. Want me to send the details, or set up a time to see it?"

Two sentences, one question, no pressure.

Asking for a referral

"I am growing my business by helping people I know. Who do you know that may be thinking about buying or selling in the next year?"

Say who, not whether. Then be quiet and let them think.

Common objection: "I already have an agent"

"That is great. Have you signed an agreement with them, or are you still deciding? If it would help, I am happy to be a second opinion on the market."

Do not pressure anyone who is under a signed agreement. In Texas, a buyer representation agreement is a contract with a broker. If they are bound, offer to stay in touch.

The rules behind every call, text and flyer

A script is only useful if it keeps you inside the rules. This is a plain summary of what the agencies publish, not legal advice. Your broker sets the policy you work under, so confirm each point with them before you build a routine.

• The IABS notice. TREC says a license holder must give the Information About Brokerage Services form at the time of first substantive communication with a party about a proposed transaction involving specific real property. Chatting about the weather is not substantive. Asking what price range a buyer wants is. TREC updated the form for January 1, 2026, so use the current version. TREC lists exceptions, including a party you know is already represented by another license holder and a residential lease under one year with no sale in mind.
• Agency disclosure. Separate from the form, TREC says you must disclose that you represent a party at first contact with the other party or that party's agent. It can be oral or written.
• Advertising. TREC defines advertising broadly. It covers business cards, signs, email, text messages, social media and websites. Communications to your current client are not advertisements. On signs and promotional items, if your name or team name appears, your broker's name must appear too, at least half the size of yours. Team names must be registered by your broker and end in team or group. Your homepage must link to the IABS form.
• Calling hours. The FTC says outbound telemarketing calls placed outside 8 a.m. to 9 p.m. at the location called are a violation unless the person agreed to them.
• The Do Not Call Registry. The FTC tells sellers to sync their call lists with the registry at least every 31 days. An existing business relationship can allow calls: up to 18 months after a transaction, and three months after a person's inquiry. If someone asks you to stop, you must honor it, even if a relationship exists. Prerecorded sales messages need a signed written agreement.
• Texts. The FTC page we read does not say whether the registry covers texts, and we could not read the current FCC wording, which has changed in recent years. So treat this as an open question for your broker. A safe habit is to text only people who gave you their number to hear from you, say who you are in the first line, stop the moment someone says stop, and log it.

When the conversation branches: short examples and the principle behind each

The scripts above work when the person says yes. Most calls do not go that way. These are original examples we wrote for this guide. Do not memorize them. Take the principle and say it your way.

• "Not right now." Try: "Totally fair. Do you want me to check back in a few weeks, or send one short note and let you reach out?" Principle: ask permission for the next contact and put a date on it. A vague "I'll follow up" is a promise you will forget.
• "I already have an agent." Try: "Glad you have someone. I will stay out of the way. If things change, you know where I am." Principle: do not compete with a signed agreement. TREC says a buyer representation agreement is a private contract between the buyer and the broker, and it must be in writing and signed to be binding.
• "How much do you charge?" Try: "Fair question, and I will not dodge it. Compensation is negotiable and it goes in writing before I show homes. Let me ask two questions about what you need, then I will walk you through exactly what it says." Principle: price follows the work, and your broker sets the terms you may offer. Never improvise a number on the phone. For the agent side of pay, see commission splits and fees explained.
• "Are you busy?" Try: "I make time for the people I work with. Would a 15-minute call tomorrow at noon work?" Principle: say only what is true. Fake scarcity and fake calm both sound fake. Offer a time instead of a speech.
• "Where did you get my number?" Try: "You asked about the Oak Street listing on the website last Tuesday. If you would rather not hear from me, tell me and I will note it today." Principle: name the source, offer the exit, and then actually honor it.

A call review checklist you can use after every call

Spend two minutes after each call. Over a week, the notes show a pattern you cannot feel in the moment. This checklist is an original tool from The Bauer Group, not a legal standard. Pair it with the follow-up tracker and the lead follow-up schedule.

Check before you rely on this

This guide reflects the sources named below, read in early October 2026. Fees, rules, forms and market numbers change, and some details here may already be out of date.

Confirm anything that affects your money, your license or a contract with the source itself, such as TREC, the National Association of Realtors, your local association or your sponsoring broker. If something looks different from what you find, trust the source and let us know. This guide is general information for licensed agents and people becoming agents. It is not legal, tax or financial advice.