Brokerage scorecard
Score each brokerage from 1 to 5 using only what they gave you in writing. Add the columns at the bottom. Fill in the name of each brokerage at the top.
| What to check | Brokerage A | Brokerage B | Brokerage C |
|---|---|---|---|
| Name | |||
| Total cost on one realistic saleSplit, every fee, and what you keep. | |||
| Cost in a month with no closingsDesk, monthly, technology and other fees that repeat. | |||
| Where the leads come fromNamed sources, not "multiple" with no detail. | |||
| How leads are assignedShared, rotated or earned? What makes you lose them? | |||
| What you owe on a lead that closes, and one that does notIn dollars or percent, in writing. | |||
| TrainingA schedule, a teacher and a first-90-days plan. | |||
| Broker accessHow fast questions get answered, and who helps on a hard deal. | |||
| ToolsCRM, transaction management, e-signature, email. | |||
| Exit termsPending deals, referral fees and any exit fee. | |||
| Everything in writingFee schedule and agreement in hand before you sign. | |||
| Total (out of 50) |
1 is poor, 5 is excellent. A high score on cost with a low score on training or leads is a trade, not a win. Read how to choose a brokerage and what to ask a brokerage that provides leads.
Education only. Not legal, tax or financial advice.